The Cleanest Protein on Earth.
Forget dairy bloat. Welcome to hydrolyzed beef isolate. Science-backed, Ice Blast refreshing.
WHY THE SWITCH?
0% Dairy
No bloat. No stomach issues. No junk. Just clean, pure beef protein isolate.
Rapid Absorption
Hydrolyzed isolates hit the muscle, not the gut. Faster recovery, every time.
High Bioavailability
27g of protein per serving. More usable protein β your body absorbs what it needs.
UK Made & Tested
GMP certified and lab tested in the UK. You know exactly what you're putting in your body.
Zero Fillers
No artificial sweeteners, no hidden fillers. Every scoop is exactly what's on the label.
WHAT OUR ATHLETES SAY
REAL RESULTS FROM REAL PEOPLE
"Finally a protein that doesn't destroy my stomach. The Ice Blast flavour is genuinely incredible β I actually look forward to taking it."
β James T. Β· Verified Buyer
"Switched from whey 3 months ago and the bloating is completely gone. Recovery is noticeably faster too. Won't go back."
β Sarah M. Β· Hyrox Athlete
"The cleanest label I've ever seen on a protein. No garbage ingredients. Mixes perfectly and the macros are elite."
β Dan K. Β· CrossFit Coach
"I'm lactose intolerant so whey was never an option. Beef protein has been a game changer. Fast delivery, great packaging."
β Priya L. Β· Marathon Runner
OVER 500+ HAPPY CUSTOMERS Β· 4.9/5 AVERAGE RATING
The New Standard.
Ice Blast isn't just protein. It's a precision-engineered recovery tool. Forget the dairy-based bloat of the past. This is high-absorption beef isolate, crafted for performance athletes who need clean fuel, fast.
Shop Ice Blast
By Athletes.
For Athletes.
Designed for the hybrid athlete. Whether you're grinding through a Hyrox floor or hitting the track, Beef Protein provides the clean, rapid-absorption fuel you need to recover faster and perform longer. No dairy, no bloat, no compromise.
Fuel Your Performance